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Remember when eyeballs were the de facto business model of the web? Eyeballs are back. Yesterday’s New York Times article entitled “As Online Ads Grow, Eyeballs Are Valuable Again on the Web” is good and discusses the dynamics of Eyeballs.
Coincidentally, AdAge published their annual Largest National Advertisers report yesterday. It’s an interesting read and shows marketing spend by category, company, and other interesting crosssections. This is a must-read if you have an advertising business model.
Growth in the advertising space could continue for some time. I’m curious to know when or if Eyeballs will be uncool again.
A few departing words from the 2005 musical “Goin’ Dot Com”:
We’ll give you value-added cuz were results-driven. We’ll answer your call-to-action and well seek the win-win. It’s a scalable revenue model with a client-focused mindset. If we nail down those benchmarks we’ll reach our target market.
Here’s another Eyeball article that may be of interest.
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