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Amazon launched their Adsense competitor product, called Omakase. Unlike adsense or ypn, Omakase is personalized, not just contextual based on semantics on a page. By personal, it’s based on the individual readers’ interest — the posts or articles they’ve actually visited on your site. Amazon is well poised to enter this space — they have been long experts in personalization and this product is sure to boost sales of Amazon products because rendered ads will be much more relevant than simple contextual ones. Here’s their explanation:
With Omakase Links, Associates can now automatically display the products and content that visitors to the page are most likely to buy. Adding Omakase Links to your pages is easy. Use the Build Links tool to select the appearance and behavior of the ad, and then simply cut-and-paste the code into your template or Web page. Your page will now display Omakase Links and after a short learning period, the ads will be optimized based on what the Associate has been successful with in the past; what that user has been interested in; and what the site is about.
Because Omakase Links optimize on more than just the page itself, Associates may see a range of different products in their links but they will also see that the links learn what their visitors want. In fact, because Omakase Links aim to show the right product to the right person, each person visiting their site may see different products.
One sure way to kill Google is to provide a more relevant ad engine. Personalization is the key and Amazon has been in this space for sometime now. The future of online advertising is in personalization, a big step-up from contextual advertising. Amazon is a leader in this space and I’m excited to see what becomes of Omakase.
Incidentally, Omakase is NOT compatible with YPN or Adsense — that is, publishers cannot render Omakase ads with YPN or Adsense on the same page. These are Terms of Conditions by YPN and Adsense — Amazon, on the other hand, doesn’t care if you render Omakase with other contextual engines. Here’s YPN’s response to my query of whether I can render Omakase with YPN:
Aug 2 2006 13:27 PT
Hello Pete,
Currently, our policies dictate that you may not run Yahoo! Publisher Network ads on the same page at the same time as similar, contextually-related programs from other companies. These programs would include Google’s AdSense or Amazon’s Omakase. Therefore, if you’d like to use the Amazon contextual ad program, we would suggest that you use a program which will alternate the display of the ads with ours on the same page. You may also display our ads on separate pages from the contextual ads from other companies, if you’d like.
Please do not hesitate to contact us if we can be of any further assistance.
Sincerely,
David Brown
Customer Solutions
Yahoo! Publisher Network
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{ 1 comment… read it below or add one }
“we would suggest that you use a program which will alternate the display of the ads with ours on the same page.”
phpAdsNew is the only way to go.