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Comscore released their study of the MySpace demographics yesterday. It revealed that over 50% of the current MySpace users are 35 years and above. Here’s their summary:
An analysis of visitors to MySpace.com shows that as the site has experienced dramatic visitor growth, it has become more popular among older Internet users. The most significant shift has occurred among teens 12-17, who accounted for 24.7 percent of the MySpace audience in August 2005, but today represent a much lower 11.9 percent of the site’s total audience. Conversely, Internet users between the ages of 35-54 now account for 40.6 percent of the MySpace visitor base, an 8.2 percentage point increase during the past year.
They also analyzed the demographics of Facebook, Friendster, and Xanga. Below is a table of some of their findings:
Below is the demographic make-up for the MySpace crowd:
We don’t know the motivations for why these old people are on MySpace but, given the history of sexual predators on MySpace, it would be interesting to see the how many of those old people went on MySpace to prey on the younger demographic. It’s sick and sad, but I bet a good percentage of the older demographic is on MySpace for that reason.
The face of MySpace is changing. It’s still a beast, in terms of traffic, eyeballs, and revenue, but the audience and participants are much older now. I’ve never been on MySpace and won’t. Linkedin is good enough for me — business networking is what interest me, but creating “friends” on MySpace isn’t appealing at all.
Kudos to Comscore for publishing these results. Maybe soon, advertisers for baby-boomer products will begin advertising on MySpace. Perhaps there will be an ad for adult diapers (depends) next to an ad for some teeny bopper band.
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{ 2 comments… read them below or add one }
Interesting stats on MySpace. I really don’t like MySpace. I much prefer the format of a “normal” blog or a website. MySpace pages just don’t seem to deliver on quality content. They do have a lot of “bells and whistles” which probably accounts for the popularity of the site though.
I can not believe people over the age of 25 would eve want myspace. If I was around twenty and my parents made an account I would think they had some kind of disorder. I mean 40 year olds with text on phones was bad enough but now they are taking over myspace? What is wrong with that generation? Things like this is why people lose morals and good home values. Myspace is nothing more then a place for single people to meet.