Part 6: Unethical Word-of-Mouth Marketing Strategies

The WOMMA site has a nice section defining Word-of-Mouth Marketing.  In the next several post, I’ll be taking my material from that site. 

Below is the final part, Part 5.

Any practice intended to deceive people is unethical and should not be used.

WOMMA is absolutely opposed to the following unethical word of mouth marketing tactics:

Word of mouth marketing cannot be faked

Artificial word of mouth marketing is dishonest and ineffective. Word-of-mouth marketing must be based on the honest opinions of real people. We strongly oppose any practice that tries to fake word of mouth.

Ethical and responsible word of mouth marketers do not …

Dishonest word of mouth marketing will always be exposed and deplored.

Marketers must work to oppose and eliminate unethical practices

All marketers should be aware that unethical practices are currently used by unscrupulous or uninformed companies. The standards of ethics and consumer protection are evolving rapidly, and many marketers have not yet learned about the current standards (or choose to ignore them). Regardless of intent, such unethical practices jeopardize consumer trust and ultimately harm both consumers and honest marketers.

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This is Part 6 of a 6-Part Series on Word-of-Mouth Marketing.  The other related articles can be found below:


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