I meant to post about site metrics for shmula.com in 2007, but am obviously very late.  In what follows, I’ll summarize the shmula.com blog traffic, reader demographics including gender, household income, and geolocation, feed subscribers, and also other site metric items.

2007 was a good year, though a much slower year in terms of posts written.  I was quite busy with work and family but, all in all, it was a good year for shmula.com in terms of traffic.  Keep in mind, that shmula.com is a personal blog; in other words, I write about stuff that I’m interested in and passionate about.  I don’t claim to be an expert in anything nor do I claim that shmula.com is a blog about anything specific.  In sum, shmula.com will contain content on stuff that I care about. 

2007 Traffic

Compared to 2006 traffic, shmula.com received more unique visitors and more pagevies.  Shmula.com received 172,432 unique visitors and 286,917 pageviews, with an average monthly unique visitor count of 14,369 and 23,876 average monthly pageviews.

Below is a picture of shmula.com monthly visitors and pageviews (also click on chart image on shmula.com):

Below is a year-over-year comparison of 2006 versus 2007:

Geolocation & Traffic Source

Blog traffic was primarily concentrated in North America and the United Kingdom. 

Traffic to shmula.com was primarily from unpaid key words on Google.  This indicates that Shmula.com is indexed well.

Below were the top keywords that brought traffic to shmula.com:

• Google Interview
• Myheritage.com
• Gemba
• Google Interview Process
• Root Cause Analysis
  
• Google Interviews
• Google Job Interview
• Queueing Theory
• Little’s Law
• SIPOC
• Game Theory
• Microsoft Acquisition
• Google Microsoft Yahoo
• Amazon Acquisitions
• Google Interview Questions
• Google Job
• Interviewing at Google
• Carbonite Offer Code
• 5S
• Google Onsite Interview
• Toyota Company Information Technology
• Interview at Google
• Apple Supply Chain
• Bullwhip Effect
• A3 Report
• Takt Time
• iPhone Supply Chain
• Interviewing with Google
• Toyota A3
• Google Interview Experience
• Interview with Google
• Lean Manufacturing
• Six Sigma
• DMAIC
• Operational Excellence
• Customer Obsession
• Humane Design
• Featuritis

It is clear from the number of occurrences that my Rejection of Google’s Job Offer remains the top visited page on shmula.com, followed by my timeline of acquisitions made by Microsoft, Google, Yahoo, and Amazon.  Shmula.com ranks well also on a number of Lean Manufacturing, Operations, Queueing Theory, and Six Sigma keywords.

Demographics

Based on Quantcast estimated reader demographic data, below are some facts (click here for more details):

• Gender: 62% Male, 38% Female
• Household Income: 26% earn $100K+, 30% earn $60K - $100K, 29% earn $30K - $60K
• Reader Education: 20% of shmula.com readers have a graduate degree; 54% have graduated from college.

More demographic information on Households:

Below is a demographic summary:

Feed Subscribers & Rankings

On average, shmula.com has 1,093 Feed Subscribers.  The most subscribers shmula.com has had is 1,426. 

On Technorati, shmula.com is ranked 60,932 and has an authority of 107.  It has inbound links from The Wall Street Journal, The New York Times, Freakonomics (Fellow U. of Chicago brethren), TechCrunch. Google Blogoscoped, 37Signals,  Marketing Pilgrim, ReadWriteWeb, and numerous other smaller sites.  Shmula.com has 25,330 inbound links using Yahoo’s! Site Explorer Tool.   As of today, shmula.com has a PageRank of 5. 

Plans for 2008

I’ll continue to write about Lean Manufacturing, Six Sigma, Software, Technology, Operations, and business-y stuff.  You’ll see bits of family and everyday observations too, especially on ethnography and product development and industrial engineering and topics about the Customer. 

If you are interested in advertising on shmula.com, please contact me.

Thank you for reading shmula.com; Please let me know how I can better serve your reading consumption needs.