Not Accountable, Not Responsible

Team size can make a big difference in the success of your service or product. What is counterintuitive for most people is that the larger the team size, the lower the likelihood of success for your service or product.  Why? Entropy can set in and large teams are inherently bad vehicles for communication. More insipid, however, is that the larger the team, there is a higher likelihood of accountability and responsibility being diffused across the team.

When accountability and responsibility is massively diffused, then the mantra holds: if everyone is charge, then nobody is in charge.  In this article, I quantitatively show the inverse relationship between team size and productivity & how team size does impact the effectiveness of communication and accountability & the eventual success of the service or product.

I’ve written about efficient teams before here and here. When I was at Amazon, teams were organized into small, delta teams called “2-pizza teams”: no team should be larger than 2 pizzas can feed. It’s a great approach to team size. In my short career, I’ve learned how true that rule is. Here’s another thing I’ve learned –

Okay, that’s not true at a wholesale level, but it sure feels like it. A small team with highly smart and capable team members can do much more than 10 mediocre team members. The Wisdom of Crowds mentality doesn’t work that well when it comes to efficiency in teams.

A more quantitative explanation is as follows:

One of the root causes of failure in projects is communication — either a lack thereof, miscommunication, or hand-off’s.  Large teams are inherently vehicles for bad communication. This is basic combinatorics — for a given project, suppose there are persons A and B. In this scenario there is only 1 communication link. Add person C, now we have 3 communication links, A-B, B-C, C-A. Add person D, then we have 6; Add person E, then we have 10 communication links. Inductively, as team size grows, the raw combinatoric communication link counts grows geometrically, not linearly. To demonstrate this, we use basic statistics of the form n-choose-r, where !, such as n!, is equivalent to n factorial, to arrive at the formula for how many pairs we can choose from n items:

shmula.com, combinatorics

For the number of pairs, we can reduce the above formula to the following:

shmula.com, combinatorics

Visually, as team size grows, the communication links grows non-linearly, but exponentially:

shmula.com, combinatorics

A Rejoinder

Do not let the above dissuade you from large teams; if the product requires a large team, then that is what is needed. Caution, is what I am arguing here. The facts are that the larger the team, the more communication channels there are and the entire process then becomes more error-prone. If the product requires a large team, then expect the above challenge and manage it.

A Conclusion

There is wisdom in Bezos’ notion of the 2-Pizza Team. Small teams — provided you have the right people — work incredibly well. Also, there is wisdom in Toyota’s usage of Obeya or “The Big Room” as a way to mitigate defects caused by large teams. A combining of the two will most likely make for a great team and a successful product.


Articles on Ethnography and Design:

  1. Feature? What Feature?
  2. Simplify The Product
  3. Ask Aza Raskin
  4. Aza Raskin on Poka-Yoke & The Humane Interface
  5. Aza Raskin on Quasimodal Design and The ATM
  6. Aza on Feature-Bloat and Site Clutter
  7. Aza on Google Search Results Page
  8. Aza on Cooperation and Team Size
  9. Design Thinking in Medicine
  10. On Designing a Watering Can for Little Hands
  11. Queueing Theory and Visual Management
  12. An Interview with the Inventor of “Clocky”
  13. Bad Breath but Good Design
  14. What is Ethnography

Articles on Leadership:

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  2. Colin Powell on Leadership
  3. Team or Staff?
  4. Tipping-Point Leadership
  5. Abraham Lincoln on Leadership
  6. How to transform an Organization: Chime-in Before Buy-in

Articles on Queueing Theory:

Articles on Operations, lean and six sigma:


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Pete, I’m lovin the new digs. Good redesign.

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