LEGO has created a vehicle of innovation for young Americans since its inception in 1949. Not only has this creative product ignited the imagination of many young minds, it has earned the wrath of many barefoot parents stumbling through a dark home in the middle of the night. Most people can relate to two different types of pain events: bumping your funny bone and stepping on a LEGO block.
The History of a Building Block
LEGO is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company’s flagship product, LEGO, consists of colorful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. LEGO pieces can be assembled and connected in many ways, to construct objects; vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. The Lego Group began manufacturing the interlocking toy bricks in 1949. Since then, a global Lego subculture has developed. Supporting movies, games, competitions, and six Legoland amusement parks have been developed under the brand.
Explore the innovative world of LEGO manufacturing in this video.