From the category archives:

Aza Raskin

Goodbye Customer: Loyalty, Costs, Complexity, and Recovery

by Pete Abilla August 22, 2009

Goodbye Customer. That is sometimes what we say, without knowing the full costs and burden that proposition means on the business.  Ironically, businesses are often unaware that their actions are pushing the customer away while at the same time trying to recover and retain them through expensive customer retention programs.  Metaphorically, this is like pushing [...]

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Purposeful Simplicity, Unthoughtful Complexity

by Pete Abilla April 15, 2009

Most people or organizations do not, by design, create a product or service with the goal of “making the most complex product that nobody can use”.  In other words, rarely do we see purposeful complexity but instead we see much unthoughtful complexity. i am going to create the most complex product or service and nobody [...]

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Featuritis and the Customer Experience

by Pete Abilla November 18, 2007

The more I learn and practice ethnography and design-thinking, the more I notice subtle but incredibly frustrating experiences.  For example, I had a frustrating experience with a faucet that was in the hospital room where our adopted baby girl, Mylie, was born.  This faucet is an automated one — with a sensor.  So, whenever an [...]

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Aza Raskin on Cooperation & Fence Throwing

by Pete Abilla November 7, 2007
This entry is part 1 of 5 in the series Aza Raskin

Aza Raskin is the founder of Humanized, the son of Macintosh inventor, Jef Raskin, and an all-around good guy.  A few months ago, Aza Raskin agreed to answer several readers’ questions.   In today’s post, Aza Raskin tackles a reader’s question about Product Management, cooperations with other groups, throwing stuff over the fence, why large teams [...]

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Aza Raskin on Google Search Results

by Pete Abilla November 6, 2007
This entry is part 2 of 5 in the series Aza Raskin

In a previous post on Ethnography, I invited Aza Raskin, founder of Humanized and son of Jef Raskin, the inventor of the Macintosh and author of The Humane Interface: New Directions for Designing Interactive Systems — to possibly answer reader’s questions about design, visual management, ethnography, genchi genbutsu, man-machine interactions, or anything related.  Several readers [...]

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Aza Raskin on Feature Bloat & Clutter

by Pete Abilla August 26, 2007

In a previous post on Ethnography, I invited Aza Raskin, founder of Humanized, a company that designs more humane products — from consumer packaged goods to software interfaces — and, son of Jef Raskin, the inventor of the Macintosh and author of The Humane Interface: New Directions for Designing Interactive Systems — to possibly answer [...]

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Aza Raskin on Quasimodal Design & The ATM

by Pete Abilla August 21, 2007
This entry is part 3 of 5 in the series Aza Raskin

In a previous post on Ethnography, I invited Aza Raskin, founder of Humanized, a company that designs more humane products — from consumer packaged goods to software interfaces — and, son of Jef Raskin, the inventor of the Macintosh and author of The Humane Interface: New Directions for Designing Interactive Systems — to possibly answer [...]

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Aza Raskin on Poka-Yoke & Humane Interfaces

by Pete Abilla August 19, 2007
This entry is part 4 of 5 in the series Aza Raskin

In a previous post on Ethnography, I invited Aza Raskin, founder of Humanized, a company that designs more humane products — from consumer packaged goods to software interfaces — and, son of Jef Raskin, the inventor of the Macintosh and author of The Humane Interface: New Directions for Designing Interactive Systems — to possibly answer [...]

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Humane Interface – Ask Aza Raskin Anything!

by Pete Abilla June 21, 2007
This entry is part 5 of 5 in the series Aza Raskin

In a previous post on Ethnography, I invited Aza Raskin, founder of Humanized, a consultancy that aims to help companies design more humane products — from consumer packaged goods to software interfaces — and, son of Jef Raskin, the inventor of the Macintosh and author of The Humane Interface: New Directions for Designing Interactive Systems [...]

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