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Business

The Junk Mail Business Model

by Pete Abilla on October 13, 2006

Share on Twitter Share on Google+ Share on Facebook Share on LinkedIn Even though I submitted our phone number and mailing address to the FTC’s “Do Not Contact” list, I still get a lot of junk mail. As I sift through the mail, it dawned on me that the people behind the mailings aren’t trying [...]

“The Long Tail” Ad Nauseum

by Pete Abilla on July 31, 2006

Share on Twitter Share on Google+ Share on Facebook Share on LinkedIn Wired Magazine editor Chris Anderson’s new book The Long Tail is hot. It is a provocative and innovative book that attempts to show an economics that the web has created, where the sales of “non-hits” can cumulatively be larger than the sales of [...]

The Guerrilla-War-Of-The-Mind Strategy

by Pete Abilla on July 17, 2006

Share on Twitter Share on Google+ Share on Facebook Share on LinkedIn Continuing the series on the 33 Strategies of War, I’ll be summarizing the 2nd Strategy: The Guerilla-War-Of-The-Mind Strategy. Greene begins by stating that often the biggest contributor to failure in strategy is our past — our previous successes and failures. He recommends venturing [...]

His Chin was Criticized: Market Segmentation

by Pete Abilla on July 14, 2006

Share on Twitter Share on Google+ Share on Facebook Share on LinkedIn Last week a few buddies and I watched The Ultimate Fighting Championships 61. It was pretty good. A few featured fights were Tito Ortiz vs Ken Shamrock and others. One of the fights was between Andre Arlovski vs Tim Sylvia. During the Arlovski [...]

Cumbaya Management Essentials

by Pete Abilla on July 11, 2006

Share on Twitter Share on Google+ Share on Facebook Share on LinkedIn . . . or, how to ensure that nothing gets done in your organization. Make sure that your organization has an unbalanced number of ex-management consultants who have mastered the art of business-speak, have never managed an operation or people, are greasily good [...]