BzzAgent
Microsoft Vista Ad with iBook
Here’s one of those case studies that questions the claim that "All Buzz is Good Buzz." Microsoft’s Ad Agency wasn’t paying attention to the details and carelessly show a A Vista Ad with an Apple iBook in it — this can be seen in your nearest Best Buy. I don’t fault Microsoft for this mistake; this is, however, a great case study on whether positive or negative Word-of-Mouth can be spun to become a positive. So, is "All Buzz Good Buzz?"
Here’s one of those case studies that questions the claim that "All Buzz is Good Buzz." Microsoft’s Ad Agency wasn’t paying attention to the details and carelessly show a A Vista Ad with an Apple iBook in it — this can be seen in your nearest Best Buy. I don’t fault Microsoft for this mistake; this is, however, a great case study on whether positive or negative Word-of-Mouth can be spun to become a positive. So, is "All Buzz Good Buzz?"
Part 6: Unethical Word-of-Mouth Marketing Strategies
The WOMMA site has a nice section defining Word-of-Mouth Marketing. In the next several post, I’ll be taking my material from that site.
Below is the final part, Part 5.
Any practice intended to deceive people is unethical and should not be used.
WOMMA is absolutely opposed to the following unethical word of mouth marketing tactics:
- Stealth Marketing: Any practice designed to deceive people about the involvement of marketers in a communication.
The WOMMA site has a nice section defining Word-of-Mouth Marketing. In the next several post, I’ll be taking my material from that site.
Below is the final part, Part 5.
Any practice intended to deceive people is unethical and should not be used.
WOMMA is absolutely opposed to the following unethical word of mouth marketing tactics:
- Stealth Marketing: Any practice designed to deceive people about the involvement of marketers in a communication.
Part 5: Positive Word-of-Mouth Marketing Strategies
The WOMMA site has a nice section defining Word-of-Mouth Marketing. In the next several post, I’ll be taking my material from that site.
Below is Part 5.
Good word of mouth marketing strategies involve finding ways to support satisfied customers and making it easier for them to talk to their friends.
1. Encouraging communications
- Developing tools to make telling a friend easier
The WOMMA site has a nice section defining Word-of-Mouth Marketing. In the next several post, I’ll be taking my material from that site.
Below is Part 5.
Good word of mouth marketing strategies involve finding ways to support satisfied customers and making it easier for them to talk to their friends.
1. Encouraging communications
- Developing tools to make telling a friend easier
Part 4: Organic vs. Amplified Word-of-Mouth Marketing
The WOMMA site has a nice section defining Word-of-Mouth Marketing. In the next several post, I’ll be taking my material from that site.
Below is Part 4.
The following terms attempt to explain the differences between word of mouth that results from day-to-day interaction with customers and the kind that occurs as a result of a specific campaign to create or encourage it.
The WOMMA site has a nice section defining Word-of-Mouth Marketing. In the next several post, I’ll be taking my material from that site.
Below is Part 4.
The following terms attempt to explain the differences between word of mouth that results from day-to-day interaction with customers and the kind that occurs as a result of a specific campaign to create or encourage it.
Part 3: The Philosophy of Word-of-Mouth Marketing
The WOMMA site has a nice section defining Word-of-Mouth Marketing. In the next several post, I’ll be taking my material from that site.
Below is Part 3.
Word of Mouth is …
- The voice of the customer
- A natural, genuine, honest process
- People seeking advice from each other
- Consumers talking about products, services, or brands they have experienced
The WOMMA site has a nice section defining Word-of-Mouth Marketing. In the next several post, I’ll be taking my material from that site.
Below is Part 3.
Word of Mouth is …
- The voice of the customer
- A natural, genuine, honest process
- People seeking advice from each other
- Consumers talking about products, services, or brands they have experienced
Part 2: Types of Word-of-Mouth Marketing
The WOMMA site has a nice section defining Word-of-Mouth Marketing. In the next several post, I’ll be taking my material from that site. Below is Part 2.
Types of Word-of-Mouth Marketing
Word of mouth marketing encompasses dozens of marketing techniques that are geared toward encouraging and helping people to talk to each other about products and services.
The WOMMA site has a nice section defining Word-of-Mouth Marketing. In the next several post, I’ll be taking my material from that site. Below is Part 2.
Types of Word-of-Mouth Marketing
Word of mouth marketing encompasses dozens of marketing techniques that are geared toward encouraging and helping people to talk to each other about products and services.
Part 1: What is Word-of-Mouth Marketing
Word-of-Mouth Marketing intrigues me. Since this blog has gotten a little popular, I have companies contacting me and offering me free stuff and, if I choose to, perhaps blog about my experience with their products or service. What is interesting to me is that, in the grand scheme of things, I’m really a nobody. But, for some reason, marketers find this blog an interesting-enough venue to pitch products through.
Word-of-Mouth Marketing intrigues me. Since this blog has gotten a little popular, I have companies contacting me and offering me free stuff and, if I choose to, perhaps blog about my experience with their products or service. What is interesting to me is that, in the grand scheme of things, I’m really a nobody. But, for some reason, marketers find this blog an interesting-enough venue to pitch products through.
Toyota and Word-of-Mouth Marketing
A VP of Marketing from Wiley Publishers wrote me a few weeks ago and offered me a book to review. I asked why and her comment was that she noticed that I have a lot a post about customer obsession and that my subscribership was healthy. I said, "sure, send me the book." I’ve started to read it and I think it’s interesting, but I won’t finish it. But, I did find this gem about Toyota and how it has created word-of-mouth buzz through its presence in Second Life and Whyville.
A VP of Marketing from Wiley Publishers wrote me a few weeks ago and offered me a book to review. I asked why and her comment was that she noticed that I have a lot a post about customer obsession and that my subscribership was healthy. I said, "sure, send me the book." I’ve started to read it and I think it’s interesting, but I won’t finish it. But, I did find this gem about Toyota and how it has created word-of-mouth buzz through its presence in Second Life and Whyville.
Me.dium — Don’t Make Me Think!
As part of a BzzAgent campaign, I recently tested me.dium and I’m not too impressed.
As part of a BzzAgent campaign, I recently tested me.dium and I’m not too impressed.
Reviewing Gusto.com
As part of a BzzAgent campaign, I recently tested Gusto.com.
As part of a BzzAgent campaign, I recently tested Gusto.com.
