click fraud
Google, Click-Fraud, Insufficient Metrics
Google came out today with a click-fraud report, claiming that less than 2% of all clicks on both adwords and adsense are considered click-fraud. Shuman Ghosemajumder, Product Manager on Google’s Trust and Safety Team, claims that this is true because of Google’s 4-step filtering system.
According to Ghosemanjumder, below is an accurate picture of click-fraud and invalid clicks based on Googler’s internal data:
Google came out today with a click-fraud report, claiming that less than 2% of all clicks on both adwords and adsense are considered click-fraud. Shuman Ghosemajumder, Product Manager on Google’s Trust and Safety Team, claims that this is true because of Google’s 4-step filtering system.
According to Ghosemanjumder, below is an accurate picture of click-fraud and invalid clicks based on Googler’s internal data:
