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click fraud

Google, Click-Fraud, Insufficient Metrics

by Pete Abilla December 11, 2006

Google came out today with a click-fraud report, claiming that less than 2% of all clicks on both adwords and adsense are considered click-fraud. Shuman Ghosemajumder, Product Manager on Google’s Trust and Safety Team, claims that this is true because of Google’s 4-step filtering system. According to Ghosemanjumder, below is an accurate picture of click-fraud [...]

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