community
I Don’t Trust Seth Godin
Update (01/03/2007): Seth responds to Chris Knudsen’s email regarding this post. I have to say that I’m impressed with Seth’s quick response, but I still think he’s wrong and that his status as a golden calf that people worship is very, very strange to me.
Here is Seth’s email:
Hi Chris
Thanks for the note. And thanks to everyone who has taken the time to post such thoughtful comments.
Update (01/03/2007): Seth responds to Chris Knudsen’s email regarding this post. I have to say that I’m impressed with Seth’s quick response, but I still think he’s wrong and that his status as a golden calf that people worship is very, very strange to me.
Here is Seth’s email:
Hi Chris
Thanks for the note. And thanks to everyone who has taken the time to post such thoughtful comments.
A Story of Community: Tower Records, Starbucks, KFC, & Even Microsoft
One of my passions is the study of ethnography. Several years ago, I worked with one of the pioneers of ethnography, who earned his Ph.D in Anthropology at The University of Chicago. He was one of the first people to apply the science and art of ethnography to business and product management. One of the most innovative things he did was to develop the first pay-at-the pump gas station. He did this by watching people — not the unusual things about them, but the usual things about them. It was at that time the he learned to be the “Master of the Obvious” as he used to say.
One of my passions is the study of ethnography. Several years ago, I worked with one of the pioneers of ethnography, who earned his Ph.D in Anthropology at The University of Chicago. He was one of the first people to apply the science and art of ethnography to business and product management. One of the most innovative things he did was to develop the first pay-at-the pump gas station. He did this by watching people — not the unusual things about them, but the usual things about them. It was at that time the he learned to be the “Master of the Obvious” as he used to say.

