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You are here: Lean Six Sigma Home » Archives for February 2007

February 2007

Toyota and Word-of-Mouth Marketing

by Pete Abilla on February 28, 2007

toyota word of mouth marketing, toyota social media

Share on Twitter Share on Google+ Share on Facebook Share on LinkedIn A VP of Marketing from Wiley Publishers wrote me a few weeks ago and offered me a book to review.  I asked why and her comment was that she noticed that I have a lot a post about customer obsession and that my [...]

The Toyota Product Development System

by Pete Abilla on February 27, 2007

Share on Twitter Share on Google+ Share on Facebook Share on LinkedIn There is much literature on the Toyota Production System, otherwise knows as Lean Manufacturing.  There is much less literature, however, on how Toyota develops products.  We know, for example, that the Agile Software Methodology and movement is mostly influenced by Toyota’s Product Development [...]

Genchi Genbutsu & Ethnography

by Pete Abilla on February 26, 2007

Share on Twitter Share on Google+ Share on Facebook Share on LinkedIn Genchi Genbutsu is a key concept at Toyota and the Toyota Production System; it means “go and see for yourself.” While doing some research on user-centered design for a class I teach at BYU, I came across a fascinating article on Toyota with [...]

Lean for Software: Interview with Mary Poppendieck

by Pete Abilla on February 24, 2007

lean for software development method, agile, scrum, xp

Share on Twitter Share on Google+ Share on Facebook Share on LinkedIn Mary and Tom Poppendieck, the author of Lean Software Development: An Agile Toolkit for Software Development Managers (Paperback), which won the Software Development Productivity Award in 2004 and, the sequel Implementing Lean Software Development: From Concept to Cash (Paperback) were recently interviewed on [...]

The Toyota Code of Conduct

by Pete Abilla on February 23, 2007

toyota philosophy code of conduct

Share on Twitter Share on Google+ Share on Facebook Share on LinkedIn For the class that I teach at BYU, I’ve been doing some research on Supplier Code of Conduct, or the tenets by which a supplier can be accepted into a network; this is often called “Order Qualifier” — that is, the basic items [...]

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