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You are here: Lean Six Sigma Home » Lean Manufacturing » Intimately Know Your Customer

Intimately Know Your Customer

by Pete Abilla on September 9, 2010

know needs of customer

Steve Blank explains that successful entrepreneurs intimately know their customers – what pain do they experience, how they buy, why they buy, what problems do they face and why, and what solutions they might need.

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Colin8ch September 10, 2010 at 2:58 pm

Great Video. “The job of an entrepreneur is to become a domain expert enough to understand a day in the life of their customer, buyer…” This says it all. Startups need to understand their products are not a list of features, they are a benefit or a solution to their customer’s pain.

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