Apple makes beautiful devices. But, the message for the iPhone 4 update is so scary that it erased any giddyness I might have had for the device:
Updating to iOS 4.0 will delete all media, including iTunes Store purchases. To preserve your media, apply this update on the computer where you sync music, videos, and photos.
This super scary and unfriendly message runs counter to the Apple brand and the devices they manufacture.
I cancelled the update.
If You Were Apple
What would you do? What’s an appropriate copy for this message?
 |
 |
 |
||
This post was written by Pete Abilla | ||||
How To Be A Human
Six Sigma Workbook For Dummies — The Raffle
Jeff Bezos and Root Cause Analysis
A Mindless Worker is a Happy Worker
The Apple iPhone Supply Chain
The Toyota A3 Report
Ask Mary Poppendieck Anything!
A Lean Case Interview
Batch-and-Queue or Single-Piece Flow
Multi-Tasking Leads to Lower Productivity
queueing theory: part 1
Zero Defects is Wrong Approach
Overmanaged and Underled
Pull Systems, Push Systems: The Paper Airplane Game
Queueing, Disneyland, and FastPass
Operational Excellence is not a Substitute for Effective Leadership or a Good Strategy
Quality and Continuous Improvement; 
{ 0 comments… add one now }