Market Research on Google

Interested in a free 25+ eBook on the 7 Wastes? Please DOWNLOAD HERE.

I’m really enjoying LexisNexis.  Below is the report on Google — it’s updated and current.

You might be interested in this ajaxy, draggable timeline of acquisitions completed by Google, Yahoo, and Microsoft or in my job interview with Google, where I received an offer, but I didn’t accept it.

Enjoy!

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* * * * * * * * * * COMMUNICATIONS * * * * * * * * * *
TELEPHONE: 650-253-0000
FAX: 650-253-0001
URL: http://www.google.com

* * * * * * * * * * COMPANY IDENTIFIERS * * * * * * * * * *
TICKER: GOOG
HOOVER ID: 59101

* * * * * * * * * * COMPANY INFORMATION * * * * * * * * * *
LEGAL STATUS: Public

EMPLOYEES: 5,680
ONE YEAR EMPLOYEE GROWTH: 88.0%

FORTUNE 500 RANKING: 353
FT Global 500 RANKING: 60

* * * * * * * * * * EXECUTIVES * * * * * * * * * *

OFFICER TITLE AGE SALARY BONUS
Eric E. Schmidt Chairman and CEO 50 $1 $1,630
Larry E. Page President of Products, Assistant Secretary, and Director 33 $1 $1,630
Sergey Brin President of Technology, Assistant Secretary, and Director 32 $1 $1,723
George Reyes SVP and CFO 52 $175,000 $636,881
Shona L. Brown SVP Business Operations 40 – -
David C. Drummond SVP Corporate Development, Secretary, and General Counsel 43 – -
Robert A. (Alan) Eustace SVP Engineering and Research 49 $175,000 $772,257
Omid Kordestani SVP Global Sales and Business Development 42 $175,000 $837,956
Urs Hölzle SVP Operations and Google Fellow – - -
Jonathan J. Rosenberg SVP Product Management 44 $175,000 $769,533
Vinton G. (Vint) Cerf VP and Chief Internet Evangelist 62 – -
Miriam Rivera VP and Deputy General Counsel – - -
Tim Armstrong VP Advertising Sales – - -
W. M. (Bill) Coughran Jr. VP Engineering – - -
Jeff Huber VP Engineering – - -
Udi Manber VP Engineering – - -
Kai-Fu Lee VP Engineering; President, Google China – - -
Elliot Schrage VP Global Communications and Public Affairs 46 – -
Sheryl Sandberg VP Global Online Sales and Operations – - -
Salar Kamangar VP Product Management – - -
Susan Wojcicki VP Product Management – - -
Marissa Mayer VP Search Products and User Experience – - -
Joan Braddi VP Search Services – - -
David J. (Dave) Girouard General Manager, Google Enterprise – - -
John Hanke General Manager, Keyhole – - -
Norio Murakami VP and General Manager, Google Japan – - -
Sukhinder Singh Cassidy VP Operations, Asia-Pacific and Latin America – - -
Nikesh Arora VP Operations, Europe 35 – -
Lawrence B. (Larry) Brilliant Executive Director, Google.org – - -
Douglas C. Merrill Senior Director of Information Systems – - -
Peter O’Sullivan Director of Advertising, Western – - -
Russ Cohn Director of B2B Vertical Markets, Google UK – - -
Kurt Abrahamson Director of Content Media – - -
Justin McCarthy Director of Entertainment and Media – - -
David Fischer Director of Global Online Sales and Operations – - -
Stacy Sullivan Director of Human Resources – - -
Doug Edwards Director of Marketing – - -
Devin Ivester Director of Marketing Communications – - -
Christina Elwell Director of Sales, Eastern – - -
Penry Price Director of Sales, Eastern – - -
Peter Norvig Director of Search Quality 46 – -
Craig Silverstein Director of Technology – - -
David Scacco Director of Vertical Markets Group – - -
Jennifer Feikin Director of Video – - -
John Barabino Director of Website and Syndication – - -
Eileen Naughton Regional Director Sales and Marketing, New York – - -
Mike Herman Senior Sales Manager – - -
David Hirsch Vertical Market Manager – - -
Katie Jacobs Stanton Product Manager, Google Finance – - -
John Piscitello Product Manager, Google Video – - -
David Krane Public Relations Manager, Corporate – - -
Steve Langdon Public Relations Manager, Corporate – - -
Michael Mayzel Public Relations Manager, Advertising – - -
Nathan Tyler Public Relations Manager, Technology – - -
Eileen Rodriguez Public Relations Manager, Consumer – - -
Debbie Frost Public Relations Manager, International – - -
Ema Linaker Public Relations Manager, UK – - -
Kaori Saito Public Relations Manager, Japan – - -
Myriam Boublil Public Relations Manager, France – - -
Stefan Keuchel Public Relations Manager, Germany – - -
Stefano Hesse Public Relations Manager, Italy – - -
Terry Hansen Regional Sales Manager – - -
Tony Pribyl Regional Sales Manager – - -
Andrea Zurek Regional Sales Manager – - -
Tim Moynihan Regional Sales Manager, Mountain States – - -
Paula Gallina Regional Sales Manager, New York and Mid-Atlantic – - -
Chris LaSala SEM/SEO (Search Engine Marketing/Search Engine Optimization) Channel Manager – - -
Andrew (Andy) McLaughlin Senior Policy Counsel – - -

* * * * * * * * * * DESCRIPTION * * * * * * * * * *

If you’ve never Googled, you probably aren’t finding what you want online. Google operates the leading Internet search engine, offering targeted search results from more than 8 billion Web pages. The site, which ranks results based on a proprietary algorithm, offers search results in more than 35 languages and attracts an audience of more than 380 million people worldwide. The company generates revenue through ads that are targeted by keywords.

Google also sells ads across a network of more than 200,000 affiliated Web sites. Founders Sergey Brin and Larry Page each have nearly 30% voting control of the company. Google is increasingly moving beyond its core business of search engine services and advertising. In the past two years, Google has transformed into a provider of Web portal services, including Webmail, blogging, photo sharing, and instant messaging. Other tools Google offers to help its users make the most of their digital life include comparison shopping services (Froogle), an online image library (Google Images), general news stories (Google News), financial news (Google Finance), interactive maps (Google Maps), and Internet discussion groups (Google Groups). The company also purchased YouTube for more than $1.6 billion in order to complement its online video offering (Google Video).

The company is engaged in a heated battle with a handful of Internet firms. In a move that could be considered a direct challenge to online auctioneer eBay, Google has begun testing a free online-classified service, Google Base. Moving into Microsoft’s desktop space, Google is planning a Web-based spreadsheet program that would be able to read and create files in the format used by Microsoft Excel. And in 2006 the company signed high-profile deals with News Corp.’s Fox Interactive Media (FIM) and Viacom’s MTV Networks. FIM selected Google as the $900 million high bidder for providing search on MySpace.com and other Fox properties in a multiyear search agreement, and Google will distribute MTV video (shows such as Laguna Beach and Sponge Bob Square Pants) to a variety of sites. Google separately announced agreements with Warner Music Group and Sony BMG to make music videos and other content available for free through its video service and on partner sites.

The core of Google’s business, however, is its advertising system, comprised of its AdWords and AdSense products. Customers of Google AdWords consist of advertisers who seek to drive qualified traffic from Google to their sites and generate leads. Advertisers bid on keywords and have their ads appear as links on right hand column of Google’s search results page under the sponsored links heading.
With Google’s Ad Sense for Content, Google automatically delivers ads to a publisher’s Web site that are precisely targeted to the content on the publisher’s site, and the publisher shares in the revenue generated when readers click on the ads. Customers of Google AdSense include publishers of third-party Web sites that comprise the Google AdSense Network. The AdSense Network includes many small Web sites but has also attracted several big players in online publishing and e-commerce, including AOL, IAC Search & Media (Ask.com), and NYTimes.com.

Google powers the search capabilities of other publishers’ Web sites and search engines through its AdSense for Search product. In addition, Google provides a free Web analytics service (acquired from Urchin Software) for online advertisers and Web site operators.
The company’s powerful advertising and search capabilities cause its rivals to continue to also choose it as a partner. Google and eBay struck a deal in which Google will be the exclusive provider of text advertisements on eBay’s non-US auction sites.

With rivals (and former technology licensees) Yahoo! and MSN launching their own search engines and targeted advertising systems, Google is locked in a race to develop new search tools to attract users and to expand its advertising networks. In 2005 it agreed to invest $1 billion for a 5% stake in AOL, gaining ad distribution throughout the content portal’s network of sites. Under the deal, AOL continues to use Google’s search technology and the two companies work together to make their instant messaging software compatible with one another. AOL also gets about $300 million in promotional advertising for its online properties through Google’s AdSense
Network.

In addition, Google is facing its international rivals head on. The company is focusing on China, where Baidu.com is the market leader. Google has announced a Chinese-language brand name and is expanding a Beijing research center to develop new products. Launched quietly in 1998, the Google site remained ad free until it had attracted a devoted audience. The company continues to be guided by principles more likely to be associated with a young start-up than a multi-billion dollar enterprise, namely that it is willing to invest time and money to perfect new ideas and innovations before developing a business plan around those products. In keeping with that philosophy, the company is investing money in an effort to digitize works collected in the libraries at such universities as Stanford, Harvard, and Oxford, as well as the New York Public Library collection. The company’s investments in innovations got a serious boost in 2004 when the company successfully raised $1.6 billion in a highly anticipated IPO.

Google takes its name from “googol,” the mathematical term for the value represented by a one followed by 100 zeros. (In keeping with that theme, the company’s headquarters is referred to as “the Googleplex,” a play on googolplex – a one followed by a googol zeros.)
Chairman and CEO Eric Schmidt has about 10% voting control through his 5% equity stake.

HISTORY:

Google is the product of two computer science grad students, Sergey Brin and Larry Page, who met in 1995 at Stanford University where they studied methods of searching and organizing large datasets. They discovered a formula to rank the order of random search results by relevancy, and in 1997 they adopted the name Google to their findings.

In 1998 the two presented their discovery at the World Wide Web Conference, and by 1999 they had raised almost $30 million in funding from private investors, venture capital firms, and Stanford University. Later that year the Google site was launched.

Brin and Page hired tech industry veteran Eric Schmidt (former CTO at Sun Microsystems and former CEO of Novell) in 2001 as Google’s CEO. Brin, previously the company’s chairman, adopted the role of president of technology, and Page, previously CEO of Google, became president of product. Also in 2001 Google launched AdWords, its search-based advertising service. The following year the company launched another advertising service, the context-based AdSense.

In 2003 Google purchased Applied Semantics, a software company that makes applications for online advertising and managing domain names and other information. Also that year the company hired 100 additional software engineers to work in its New York office. Google next purchased Kaltix Corp., a Palo Alto, California-based startup that focuses on developing personalized and context-sensitive search technologies.

And in 2004, the once highly secretive company went public in one of the most anticipated IPOs ever, raising $1.6 billion. In 2006 Google made the most expensive purchase in its hitory with the $1.65 billion acquisition of online video-sharing site YouTube.

HOOVER INDUSTRIES:

* Media
*
o INTERNET SEARCH & NAVIGATION SERVICES

* Business Services
*
o Advertising & Marketing

* * * * * * * * * * MARKET AND INDUSTRY * * * * * * * * * *
NAICS CODES:
518112 – Web Search Portals
541840 – Media Representatives
SIC CODES:
7313 – Radio, TV, publisher representatives
8999 – Services, nec
MARKETS:

Google has offices in Atlanta; Boston; Chicago; Dallas; Denver; Detroit; Irving, Mountain View, and Santa Monica,
California; Kirkland and Seattle, Washington; New York City; Phoenix; and Pittsburgh. It also has international
operations in Australia, Brazil, Canada, Denmark, France, Germany, India, Italy, Japan, Mexico, the Netherlands,
Spain, South Korea, Sweden, Switzerland, Turkey, and the UK.

2005 Sales
% of total
US 61
UK 14
Other countries 25
Total 100

2005 Sales
$ mil. / % of total
Advertising
Google sites 3,377 55
Google networks 2,688 44
Licensing & other 74 1
Total 6,139 100

* Selected Operations and Products

* Advertising programs
* AdSense (network ad program for online publishers)
* AdWords (text-based ad placement for advertisers)
* Internet search and content
* Google Alerts (news and search e-mail alerts)
* Google Answers (fee-based expert help)
* Google Catalogs (searchable mail-order catalogs)
* Google Earth (3-D satellite imagery)
* Google Groups (message boards)
* Google Image Search
* Google Labs (online services research and development)
* Google Local (localized search)
* Google Mobile (wireless device content)
* Google News
* Google Scholar (academic materials search)
* Google Video
* Google Web Directory
* Google Web Search
* Froogle (comparison shopping)
* YouTube
* Tools and applications
* Blogger (Web logging tools)
* Gmail (Web-based e-mail)
* Google Analytics (Web traffic measurement)
* Google Desktop Search
* Google Language Tools (translation tools)
* Google Talk (instant messaging)
* Google Toolbar (browser plug-in application)
* Picasa (digital photo organization and sharing)

COMPETITORS:

* IAC Search & Media
* MSN
* Yahoo!
* 24/7 Real Media
* aQuantive
* Citysearch
* CNET Networks
* Daum Communications
* DoubleClick
* InfoSpace
* LookSmart
* MIVA
* NetEase.com
* Shopping.com
* Shopzilla
* SINA
* Sohu.com
* ValueClick

* * * * * * * * * * FINANCIALS * * * * * * * * * *
FISCAL YEAR DATE: December, 2005

(Millions U.S. Dollars) 2005 2004 2003
Revenue $6,138.6 $3,189.2 $1,465.9
Net Income $1,465.4 $399.1 $105.7
Net Profit 23.9% 12.5% 7.2%
Employees 5,680 3,021 -

* One Year Sales Growth: 92.5%
* One Year Income Growth: 267.2%

2005
Return on Equity 15.6%
Cash $8,034,300,000
Current Ratio 12.08
Shares outstanding 293,000,000

* * * * * * * * * * SECURITIES INFORMATION * * * * * * * * * *
EXCHANGE: NASDAQ (GS)
CURRENT SHARES OUTSTANDING: 293,000,000
STOCK PRICE:
2005 FISCAL YEAR HIGH: $446.21
2005 FISCAL YEAR LOW: $172.57
2005 FISCAL YEAR CLOSE: $414.86
EPS: $5.02
PRICE/EARNINGS HIGH: 89
PRICE/EARNINGS LOW: 34
BOOK VALUE PER SHARE: $32.14
HISTORICAL STOCK INFORMATION:
2004 2003 2002
Fiscal Year High $201.60 – -
Fiscal Year Low $95.96 – -
Fiscal Year Close $192.79 – -
Price/Earnings High 138 – -
Price/Earnings Low 66 – -
Earnings $1.46 $0.41 $0.45
Book Value per Share $30.66 $3.66 $1.20

* * * * * * * * * * SERVICE FIRMS * * * * * * * * * *
AUDITOR: Ernst & Young LLP, 2007

LOAD-DATE: January 9, 2007

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