Steve Blank explains that getting publicity or press too soon can skew your thinking regarding your product. He advises that feedback from real customers is critically more important than press coverage from tech blogs or other type of PR.
There is a place for PR, but that’s only after a product has found a market. Before product/market fit, any PR is just fodder, a distraction, and can skew our thinking – believing that our product is better than it is.
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This post was written by Pete Abilla | ||||
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