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You are here: Lean Six Sigma Home » Lean Manufacturing » Rethinking Product Development: A Customer Development Approach

Rethinking Product Development: A Customer Development Approach

by Pete Abilla on September 1, 2010

methodology, product development

Steve Blank, author of The Four Steps to the Epiphany, explains the state of product development and how it needs to be augmented with Customer Development. Doing so would reduce market risk and increase the chances for startup success.

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