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Steve Blank, author of The Four Steps to the Epiphany, explains the state of product development and how it needs to be augmented with Customer Development. Doing so would reduce market risk and increase the chances for startup success.
search terms for this article:
product development approach, Product Development Approaches, Produt development approaches, customer views on product development, product development and customer development, Product development approches, Rethinking the Customer Development ProcessRelated Articles:
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This post was written by Pete Abilla | ||||
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