In this short 2:47 minute HD Premium Video, you will learn why Stakeholder Analysis is important, how to conduct a stakeholder analysis, and develop an effective communication plan that you can use in your lean or six sigma initiatives.
Let’s begin with defining what a “Stakeholder” is.
A “stakeholder” can be defined as:
Any individual, group, or institution who has a vested interest in the natural resources of the
project area and/or who potentially will be affected by project activities and have something
to gain or lose if conditions change or stay the same.
Stakeholders are all those who need to be considered in achieving project goals and whose participation and support are crucial to its success. Stakeholder analysis identifies all primary and secondary stakeholders who have a vested interest in the issues with which the project or policy is concerned. The goal of stakeholder analysis is to develop a strategic view of the human and institutional landscape, and the relationships between the different stakeholders and the issues they care about most.
Below, are the steps to use for a proper stakeholder analysis. Watch the video also – it’ll show you the steps to help you get on your way much quicker.
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