Posts tagged as:

ethnography

Dichotomous Thinking at IDEO No More

by Pete Abilla November 11, 2009

Recently, Tim  Brown, the CEO at IDEO came to a realization that Design Thinking can coexist with Six Sigma and Lean.  For a while, his stance was really of black-and-white thinking: it’s either Design Thinking or Lean Thinking.  This position is akin to a student who believes that if he doesn’t earn an “A” in [...]

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The Source of Dirt

by Pete Abilla May 26, 2009

In Amazon’s 2008 letter to shareholders, Jeff Bezos shares about a Kaizen event he participated in: At a fulfillment center recently, one of our Kaizen experts asked me, “I’m in favor of a clean fulfillment center, but why are you cleaning? Why don’t you eliminate the source of dirt?” I’ve spoken numerous times about Bezos [...]

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We Remember Experiences, Not Features

by Pete Abilla June 12, 2008

“people remember experiences, not features or attributes” – a.g. lafley I love companies and products that are disruptive, simple, and yet elegantly meets an unarticulated but dire customer need. Today, we are speaking with Gauri Nanda, the inventor of Clocky and founder of nandahome.com. +++++ Tell us a little about yourself: education, background, and career [...]

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