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Products often don’t fail because of technology. Products and Organizations fail because of failure to find a market for their product. Put another way, we can’t just build products hoping that customers will come – that leads to one of the Toyota Seven Wastes – Overproduction, or, building something nobody wants.
Steve Blank explains this principle in the context of product development.
search terms for this article:
customer market risk, lean startup risks, market risk startupRelated Articles:
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This post was written by Pete Abilla | ||||
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