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You are here: Lean Six Sigma Home » Lean Manufacturing » The Lean Startup: Customer and Market Risks

The Lean Startup: Customer and Market Risks

by Pete Abilla on September 2, 2010

project management, how to mitigate risk

Products often don’t fail because of technology. Products and Organizations fail because of failure to find a market for their product. Put another way, we can’t just build products hoping that customers will come – that leads to one of the Toyota Seven Wastes – Overproduction, or, building something nobody wants.

Steve Blank explains this principle in the context of product development.

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