This is really crazy. But here we go.
My Crazy Idea
Most of you know that I’m launching an online training curriculum for both Lean and Six Sigma. This curriculum will include hundreds of hours of HD Videos that teach the entire DMAIC framework in Six Sigma and also all the components of Lean contained in the Toyota House. But, I’m doing it differently than the others.
But wait, most online training I’ve seen is pretty dry, boring, and usually forces you to look at some person’s face for several hours. And, in HD, that person’s face is even more unattractive and you’re being forced to watch it for hundreds of hours? Really?
How am I different? I explain my approach in the video below.
Message versus Messenger
Most instructional designers know that the messenger is just as important (sometimes even more so) than the message. What I mean is this:
- a poor messenger can deliver a great message, but the student will still not receive it.
- a great messenger can deliver a poor message, and the student will likely receive it.
But, what if you have a great messenger and rich, premium content? The student will benefit absolutely.
The State of Lean and Six Sigma Online Training
If you look around and shop around, you’ll find a few things are common:
- Online Lean and Six Sigma training is delivered by some unknown entity, where the backgrounds of the program authors are not even found on the website.
- Some Online Lean and Six Sigma training is provided by reputable folks, but still don’t meet the student’s needs because they have made their material hard to understand, and their method of delivery is poor.
- Online Lean and Six Sigma training is beyond most people’s pocket books and is unnecessarily expensive.
- Most online Lean and Six Sigma training is very manufacturing centered and fails to meet the needs of those in service industries.
- Most online Lean and Six Sigma training is overly complex. More than it needs to be.
How is Pete Abilla and Shmula Different?
After evaluating the market, here’s my approach:
- I’ve created my material to meet the needs of people who are not in manufacturing. Don’t get me wrong – I love manufacturing folks, but there’s a very large segment of people who are not in manufacturing and their needs are being ignored. I’m not going to ignore them.
- The material I’ve created is rigorous, but very disarming. How? I use cartoon personas that teach difficult subjects because research has shown people are more receptive to messengers that are disarming and non threatening. What’s more non threatening than a cartoon?
- Affordable. My pricing structure is stupid cheap. I’m not a huge marketer, so my weakness comes out in how I am pricing this thing. I want you to have value. To me, value is Premium Content + Fair Price. Plain and simple.
- Bottom line: I have you in mind. I want you to get value out of this. So, I will put in the time, energy, and focus into making you as happy as I can.
So, Here’s My Offer
Let’s face it, even though I’ve been publishing on Lean and Six Sigma for ~7 years, this online training stuff is new to me and I’m learning. Making HD videos for me is also new. What I mean is that as I build the online training curriculum, I’d like your feedback along the way and be forgiving if there are any kinks in the system. I want to make this the best and I need your help. But I know your time isn’t free, so here’s my offer.
- Get the monthly plan for $49.99 Per Month.
- Stay in the program for 3 months
- After 3 months, I’ll give you the Manage for Daily Improvement Training for FREE. It’s a $200 Value.
I’m not quite ready to launch yet, but wait. Coming soon.