Akio Toyoda the CEO and President of Toyota Motor Corporation dumps a bucket of ice water on his head to support and bring more awareness to Amyotrophic Lateral Sclerosis (ALS), or more commonly known as Loou Gehrig’s Disease.
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Watch the video below. He challenges executives at Nissan and respectfully bows after he dumps water on himself.
But, I have to wonder: why didn’t he standardize the ice bucket challenge and provide a visual management board in doing so?
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