Who hasn’t heard of Heinz? Yeah, that’s what I thought. They have been around for over 100 years and are an American icon – the ketchup is just as much American as apple pie. This Heinz Factory Tour shows you how they pick tomatoes and how they manufacture products such as their famous ketchup and also spaghetti sauce.
In the first video, you’ll learn a little bit of history – the Heinz perspective on agriculture to the philosophy of continuous flow, which they adopted soon after they began manufacturing ketchup. The first video also shows the overall supply chain from the tomato to manufacturing to fulfillment and distribution to the delivery of the finished goods to the store shelves and then finally to the kitchen table.
According to the video, the Heinz distribution model pioneered the direct to store fulfillment. I’m not sure about that, but the video is interesting and educational. Be warned, however, the video is a little old. Be patient with it – it’s interesting.