What can be said about sales. It is that mysterious department located away from everyone else. You see them come and go, but you don’t really know what goes on behind closed doors. They are never seen at meetings or training because they are “out in the field.” So, there is the common misconception that […]
[VIDEO] Lean Principles – Apply the Practice to Sales
To achieve increased productivity, competitive advantage, and profitability, high value-creating businesses around the world have consistently turned to lean thinking principles for solutions. Manufacturing processes have widely adopted lean principles to gain improved operational effectiveness and lower costs. Most recently, lean principles have been advanced to better identify and understand the expectations of consumers and the sales […]
Sales Can Increase With Lean Strategies
Does it Work With Sales? When you understand the Lean philosophy, this question comes to mind. Even though the philosophy is geared to the manufacturing process, it has immense flexibility across all sectors and logically should fit with your sales operations. The key to success would be, like any other sector, the structure of your […]
The Seven Wastes of Paid Search Marketing
Pete’s Note: I’m pleased to bring you this guest post from Matt LeVeque, who will share with us his thoughts on the seven wastes of lean marketing, as applied specifically to paid search marketing (pay per click advertising). Â This post on the Seven Waste of Paid Search Marketing shows Matt’s approach to paid search marketing […]