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Lean Six Sigma. Simplified.

These articles highlight strategies in Customer Experience Management: from examples of current leading practices in customer experience to everyday stories of how customer experience can help organizations gain a competitive advantage, greater customer retention, and growth.

Elimination of Muda is the Key to Efficiency

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  Muda means waste and refers to a wide range of non-value-adding activities; eliminating waste is the key to efficiency. When you look at the Toyota Production System (TPS), eliminating Muda waste is one of the main principles of the Just-in-Time system. Some things that are considered waste are unnecessary financing costs, storage costs and worthless stock […]

[VIDEO] Vintage Jaguar Factory Tour

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Jaguar has set the standard for luxury and speed in fine motorcars since 1922. The company was founded as the Swallow Sidecar Company, making sidecars for motorcycles, before building auto bodies. Over the years, Jaguar quickly became the name known for quality, luxury and speed. Through several decades of growth, the brand developed through several […]

[VIDEO] Vintage Honda Factory Tour

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Take a step back in time with a vintage Honda factory tour! Since 1959, Honda has been setting records. They are the largest manufacturers of motorcycles and internal combustion engines in the world. In 2001, they became the second largest Japanese auto manufacturer. Honda also manufactures garden equipment, marine engines, personal watercraft, power generators, and other […]

[VIDEO] Lean Agile Sprints for Marketing

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In taking a cue from manufacturing, marketing departments are embracing the principles of lean agile practices. Research shows that over the past five years, 77% of marketing departments have embraced lean agile principles, and 67% of those have shown increases in both revenue and profits. Needless to say, lean agile principles are making an impact […]

Marketing Professionals Adopt Lean Agile Techniques

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Marketing professionals are starting to take their cues from the manufacturing industry and adopt lean agile principles to improve performance and value. A common tool in lean agile practices used in manufacturing are sprints. The two practices are complementary, and achieve significant results when applied appropriately. Recently, a marketing director with a Fortune 100 organization […]

TPS and the Two Pillars of Lean

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When first learning about TPS and lean, most become focused on the tools. They tend to be flashy and lend to endless discussion about technique and application. But as you gain experience and understanding of lean and TPS, an epiphany occurs. The true essence and spirit of the applications are about continuous improvement and respect […]