Once product market fit is achieved and traction is reached, then the next step in Customer Development is Company Building, which means that the goal then is to standardize and optimize and maintain a repeatable and reproducible way to make money. Steve Blank Product Market Fit Transcript The last step in customer development is about […]
Lean Startup Don’t Seek Publicity Too Soon
Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSSteve Blank explains that getting publicity or press too soon can skew your thinking regarding your product. He advises that feedback from real customers is critically more important than press coverage from tech blogs or other type of PR. Steve Blank Don’t Seek Publicity […]
Founders and Engineers as the Sales Team
Taking an idea from The Toyota Production System, Steve Blank explains the principle of Genchi Genbutsu (go and see) as it applies to product development, entrepreneurship, and the startup. Founders as the sales team – simple, but so correct. Steve Blank Customer Engineers as First Sales Team Transcript Steve Blank: The most radical thing I […]
Lean Startup Customer Development Process
Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSIn this video, Steve Blank explains the Customer Development Process and how, when appropriately used with Product Development, reduces product, market, and customer risks. Steve Blank What is Customer Development Transcript Unless some of you have been working in a specific domain for the […]
Lean Startup Customer and Market Risks
Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSProducts often don’t fail because of technology. Products and Organizations fail because of failure to find a market for their product. Put another way, we can’t just build products hoping that customers will come – that leads to one of the Toyota Seven Wastes […]
Lean Startup Customer Development Approach
Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSSteve Blank, author of The Four Steps to the Epiphany, explains the state of product development and how it needs to be augmented with Customer Development. Doing so would reduce market risk and increase the chances for startup success. Steve Blank Customer Development Transcript […]
The Lean Startup, Video Interview, Eric Ries, Part 2
Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSThis is Eric Ries, explaining The Lean Startup – this is part 2. You can see Eric Ries Lean Startup Video Interview Part 1 here. Interview with Eric Ries Part 2 Man 1: Is as follows. We add a fourth state to the system […]
Book Review: The Four Steps to the Epiphany
Steve Blank, the author of “The Four Steps to the Epiphany“, explains how to effectively bring a product to market. In doing so, he applies many principles of Lean Thinking, sparking a very popular movement in the entrepreneurship and the startup world: The Lean Startup. Steve Blank argues that there are many methodologies for software […]
The Lean Startup, Video Interview, Eric Ries, Part 1
Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSThe principles of Lean have been applied to many areas outside of manufacturing – from lean for healthcare, lean for service operations, lean in education, and even lean for entrepreneurship. Lean for Entrepreneurship is also known as the Lean Startup. View Part 2 of […]
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