Ben and Jerry’s Ice Cream is a pretty fascinating organization. Not only do they make great tasting ice cream, but they sincerely care about the customer. Case in point: when customers write Ben and Jerry’s with a complaint, the customer is invited to their Waterbury, Vermont factory for a Ben and Jerry’s Factory Tour. This is both a gesture of goodwill and also one of education – teaching customers how ice cream is made and how much love Ben and Jerry’s put into their ice cream manufacturing.
So, you want to learn how ice cream is made? Watch the video below. As you do so, look out for the following:
- How does Ben and Jerry’s use visual management?
- Do you see evidence of Kanban?