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You are here: Lean Six Sigma Home » Lean Manufacturing » Customer Discovery

Customer Discovery

by Pete Abilla on September 7, 2010

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Through the practice of Genchi Genbutsu, receiving feedback from real customers, and spending time with customers, acting on what customers tell you increases the chances for product/market fit and startup success.

Your Baby is Ugly

If your product vision is not accepted by a market, then you must learn to pivot and adjust. But, the founder and the engineers must spend time in the field – Genchi Genbutsu cannot be outsourced.

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