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Taking an idea from The Toyota Production System, Steve Blank explains the principle of Genchi Genbutsu (go and see) as it applies to product development, entrepreneurship, and the startup.
In sum, he says (and I agree), that when the company founders and the engineers spend time and receive feedback from real customers, that reduces market risks, product risks, and increases customer delight.
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This post was written by Pete Abilla | ||||
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